LEGAL TECH
CONTENT that lawyers trust
from a content studio that knows how lawyers buy
Be the vendor that lawyers think of
Selling tech to lawyers takes time
they’re sceptical of hype
The decision rarely sits with one person, and they’ll often read about you long before they book a demo. Content needs to be specific enough and written by someone who understands their work.
Led by Alison Yuen, we’re a niche content studio, not an agency. This means you get access to senior expertise from day one and from someone who has worked in law.
for legal tech founders, co-founders & their marketing teams
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for legal tech founders, co-founders & their marketing teams •
seRVices
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Website Copywriting
Copy that explains what your product does for lawyers, in words they'd use themselves.
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LinkedIn for founders and leaders
Strategy and ghostwriting in your own voice, so buyers know the people behind the product.
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Thought Leadership Articles
Long-form articles that answer the questions your buyers ask before they sign.
HUMAN
ON PURPOSE
Lawyers spot generic content quickly
And there's more of it than ever.
When your content sounds like everyone else's, your product starts to sound that way too even though you know it’s not.
Your buyers don't just Google anymore. They ask AI, which often sources content from LinkedIn and a website’s blog. Your content has to be clear enough that the tool they asked can point to your brand.
Content also needs to add value to your sales cycle so when prospects say “I’ll think about it”, there’s enough practical material that does the heavy lifting without it being a sales pitch.
what lawyers & legal leaders say
“Alison is a great teacher and facilitator. She's knowledgeable about current and future tech trends, and encourages their inclusion as part of professional development. Excellent coaching style.”
Lynette M. Jones, Fractional GC, LA 🇺🇸“I really appreciate how much easier this is making it for me. In terms of the actual structure and ideas, I was really happy with it. I found the whole process actually really helpful.”
Legal Consultant and former in-house counsel, London 🇬🇧“It was a pleasure working with Alison. She always prompt, on top of things, and managed to come up with great content/images for our campaigns. I recommend her highly.”
Founder and GC, New York 🇺🇸