Your Questions Answered

our process

  • For LinkedIn content, typically clients start with a strategy sprint of up to six weeks. You fill in a questionnaire tailored to you, then we get on a call to interview you for 90 minutes.

    After the onboarding, we go away and research to produce a strategy and present this to you along with a content calendar for the first six weeks. Once you approve, we’ll produce your updated profile, banner and the initial set of posts.

    For thought leadership articles and website copy, the initial process is the same. For web copy, we partner with your web designer to align where the copy should go. for articles, we also brief your designer on the graphics. If you don’t have a designer we also have one.

  • We do love retainers and it’s the preferred way of working but we want to make sure we are good for you.

    It’s a good opportunity to see how we work together before committing to anything longer. For LinkedIn content, you leave with the foundations of your content positioning, your content pillars, a rewritten profile and the first set of posts.

    You can either take that and carry on by yourself or outsource your content marketing to us for greater results.

    If you already have a content strategy, then we can agree the scope for the first month of working together before signing on a longer retainer. This could be a set number of articles, Linkedin content, ebooks, newsletters or another form of content.

  • We write all the posts. By the time we've done onboarding we've got enough information on how you think and what would work well for you.

    We keep it low-friction on purpose because most of the people we work with are capable of writing themselves, they just don't have the time, and that's why nothing goes out.

  • You stay involved the whole way through. Topic development isn't something you hand over blindly, especially early on when you're still working out what you want to be known for.

    If you already have a marketing strategy and messaging framework in place, that helps us too. We’ll make sure all content is aligned with it.

    Once we work on a retainer, the check-ins are where you bring any ideas and we brainstorm together. We prompt and structure, but the direction is yours. As your priorities move, or something new comes up in your work, the checkpoints keep the content tied to what matters to you that month rather than a plan we set and forgot.

  • We only take on a certain number of clients at once to maintain high-quality work so it really depends on what's already in the calendar but we’ll agree a start date in advance. Before we have the onboarding, we can send the questionnaire over so you can work through it and we don't lose time.

    Say you'd rather hold off posting until a certain time, we can still do the strategy work in the background and time the posts for when you want to post.

    Either way, get in touch with us so we can align on timing.

Is this right for me?

  • Whilst the focus is on legal tech, Alison has worked with the wider legal world ranging from legal ops, coaches and consultants for law firms, lawyers in private practice and in-house, legal service providers, people running legal communities and much more.

    So if you’re not a legal tech company, do reach out if the way we work resonates with you.

  • Yes. We have clients across the UK, Europe and the US, so working across different cultures is welcomed.

    When it comes to collaboration and meetings, we’ll always find a slot that works well for both.

  • Alison spent eight years in law before pivoting to content. She has worked in different types of law firms then in-house, reporting to the GC at a global shipping company.

    Since leaving law, Alison worked part-time for a health and wellness media company while building up the business. In 2025, we rebranded to Contigo Content to focus on the legal industry then a year later, we decided to focus on legal tech.

    Alison understands the legal world as well as content marketing, so founders and lawyers don't have to explain how legal works as she has lived it.

Voice, authenticity and AI

  • The content will be based on your thinking, which is extracted during the onboarding process, because that's the part nobody can copy.

    If we are ghostwriting your LinkedIn, the onboarding call is also there so we can hear how you speak. We use an ai notetaker to transcribe the call so when we come to writing your content, your voice is retained. We also agree on your tone in advance of the creation.

    On a retainer, the check-in calls keep the content tied to what's really happening in your world so the content is specific and relevant to you. When a post comes from your own experience, it reads as you. When it's too generic, it may as well have been written by anyone, and people can tell. That's usually what gives AI content away, and it's why it ends up hurting a brand since it’s seen as low effort.

    For a legal tech company, we always work with the tone of voice guidelines if there is one. If not, the onboarding process will help to extract the tone and style.

  • You could, and plenty of people do, which is the problem. When content gets churned out in a generic way it all starts to look the same, and when your posts sound like everyone else's, your expertise reads that way too.

    We are not anti-ai and we use ai for various parts of the process but we do strongly believe that the human touch is the way forward.

  • Often it's not whether you can write, it's whether you do. Most people we work with have original thinking and could write themselves, but they don't have the time or the consistency, so it stays in their head and never gets published while their competitors with content teams are posting every week.

    What we do is take that friction away. We create structure for busy founders and their marketing teams. You bring the thinking on a short regular call, and we turn it into a steady stream of posts.

    If it turns out your real gap is direction rather than getting it done, there is a custom package for that too. Not everyone needs a full ghostwriting service.

  • During the onboarding process, we’ll help you uncover your content themes. We don’t hand it to you.

    On a retainer, we check in and talk through what’s on your mind and we’ll extract different angles for content. We’ll ask questions to dig deeper so you are essentially leading the content topics, we just give you the space to develop your voice.

    When the drafts come to you, and wherever something doesn't sound right, we tweak it. Those edits are then baked into the next set. Your voice gets clearer over time.

    Clients often find seeing their own thinking written back to them speed up the publication process, because they’re not starting from 0.

  • It shouldn't, because the test is always whether a post is what you’d be proud to publish. If it isn’t then there’s misalignment somewhere and we’ll uncover it. We’ll never force anyone to publish something they’re not comfortable with.

    You see every draft before they go public. Instead of putting it through AI, give us feedback and we’ll tweak it for you.

    Posts don't have to be finished and polished either. Working an idea out in the open is a good approach, often a stronger one, because it gives people something to think alongside. The aim is content that's genuinely yours, just written consistently and presented well.

  • The onboarding and strategy work is what prevents it. Two people can have the same title, work in the same industry, even cover the same topics, and still believe different things and say them in completely different ways. The content comes out different because the person is.

    Onboarding gets into your specific language and point of view, and the regular calls keep building your own thread as things shift around you. We don't reuse or overlap content between clients. Every engagement starts from scratch and that’s the beauty of it.

Content, results and commitment

  • It depends on your goals. If you have serious growth goals, around three times a week consistently tends to be the sweet spot and is recommended by LinkedIn too. You can post more, but posting four or five times a week is a lot of effort for not much extra back.

    If you're starting from nothing and don’t have the budget, we'd say begin with once a week and build to a rhythm you can sustain. The thing that doesn't work is going hard for two weeks and then going quiet.

  • They can, as long as there's substance behind them. LinkedIn favours formats that keep people on the platform, and a carousel does that well when it's useful and relevant to your niche.

    The format isn't the issue. Whether the content is offering value is a more important thing to consider. Is it relevant to your audience?

    We tend to mix things up, text, carousels, photos, graphics or videos if you have material.

  • Because consistency is what makes LinkedIn work, and visibility builds up rather than arriving overnight. Anything shorter still gets you activity, but not the momentum that comes from posting steadily across your content pillars long enough to find your range and rhythm. Six months is roughly where you've built enough of a presence to look credible and start pulling in the right conversations.

    Same with our other services too. six months is a good amount of time to assess whether we are offering real value to you.

  • Getting the groundwork done early rarely hurts. Even if you'd rather time your posts to go out after the summer holidays, for instance, we can do the strategy work and build the content in advance and schedule these for when you want them to go out.

    It’s always better to dedicate proper time to it when things are quieter than to rush because you feel under pressure. but at the same time, if you never have a quiet moment then it’s also worth considering whether outsourcing your content now is better than later (because we know there’s never the right time!)

  • Yes, reach out to us and we’ll have a discovery call first so we can tailor the examples to you.

    They will be redacted, as most clients would rather stay anonymous. Not everyone wants the world to know they've hired a ghostwriter, and we respect that.

  • People are using AI tools to research professionals, products and service providers all the time. We’ve had people reach out to us because they found us through Claude.

    These tools read the web, and when you write clearly and credibly about a niche area, they start to associate you with it and surface you when someone asks.

    Being specific is what makes that happen, and it's the same specificity that stops you sounding like everyone else.